Claire Holt on building or breaking trust
Harriet Parkin Harriet Parkin

Claire Holt on building or breaking trust

Press conferences are a football manager’s moment to show command, shape the story, and build or break trust. And this week has reminded us how vital tone really is.

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Claire Holt on the modern family brand
Harriet Parkin Harriet Parkin

Claire Holt on the modern family brand

In an era where celebrity is synonymous with enterprise, the modern family brand has become its own business model. Few have harnessed this more effectively than the Beckhams

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